Founded in year 1861 by Issac Merritt Singer in New York, Singer started with sewing machines as their primary product. Singer became a multinational brand with outlets and stores worldwide within years. Ever since its inception, Singer has been dedicated to make lives easier as the product range diversified over years. Singer came to sub-continent in 1877, introducing diverse range of their sewing machine models as well as other appliances like refrigerators. Singer is also the pioneer of hire-purchase business offering products on easy instalments to customers. Read More…

We anchor productivity and efficiency in our values and we embed it in our business, to improve our ability to connect and respond in a changing world. Productivity, reliability and performance are key aspects of today’s business environment. Our products are precisely targeted to meet the needs of our valued customers. At Singer, we strive to engineer highest quality products and appliances for you to make lives easier. With the backing of experienced management of accomplished professionals, Singer has all the elements; technology, management systems, people and financial strength to become a leading appliances brand of Pakistan. Read More…

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